By Avrum (Avy) Ashery
Often I have heard from other artists about their work of art—-“it’s an expression of my feelings and one day it will hit you and maybe you will understand.”
I come from a school of communications and was trained to create a visual, either in graphic design or in the fine arts that sends a message, sometimes strong with impact.
For the past 40 years, I have attempted to accomplish just that, using my training, both in my secular and Jewish designs/illustrations. It has been my desire and goal to use my work in creating visual messages that inspire Jewish interest, pride and identity…today all problematic factors in the Jewish community. As a Jewish educator, my hobby for over 40 years, I have come to know and understand that there is now a big challenge to our Jewish future and at its core is our Jewish educational process. Understanding and appreciating such factors as our history, philosophy, traditions and values can be highly successful tools as we attempt to inspire our community- both young and not so young in promoting Jewish continuity as they grasp just how unique our Jewish way of life has been in civilization and human history. Often these Jewish life factors need inspiration both inside and outside the classroom. As a Jewish educator, I have observed just how effective Jewish music has been used as a tool of inspiration as we sing in Hebrew, Ladino and Yiddish. This has not been quite the case for Judaic art/craft outside of Judaic craft used ritually. Other aspects of the Judaic visual art has too often been seen with a crayon mentality by Jewish educators and leadership, yet rarely seen as a serious inspirational tool in Jewish learning.
I wonderful educational tool for showcasing Jewish values and creativity is the JUDAIC ART GALLERY which could be an integral part of the learning process in a Jewish day school, or synagogue religious school, federation community facility, adult learning programs or Jewish Community Center, but such is not the case today. Judaic artists today are now starting to hear…”we no longer have a priority for Judaic art, but rather Jews creating any secular art or just secular art itself.” Or the Judaic art gallery that was …is no more!. When Judaic art is properly marketed and promoted to both Jewish and non-Jewish communities, it can be a fine extra revenue source as well as a good symbol of Jewish continuity when being given as a gift for the home.
Having experienced this personally and observed this in too many Jewish communities with other Judaic artists, I have now taken to the road to reach out to the American Jewish community to educate, explain and guide them down a more constructive direction in establishing meaningful needed Judaic art galleries that will serve as important tools for Jewish education and inspire needed Jewish identity and continuity.